When SmartStrand was unveiled in 2005, it was quickly embraced by customers looking for an innovative alternative to traditional carpet.  Recently introduced SmartStrand Forever Clean takes that concept and adds nanotechnology and built in stain protection unlike any product on the market today!  The highest-rated carpet for consumer satisfaction, cleanability and durability, SmartStrand has built a brand using the most advanced fiber innovation that is also renewable and sustainable.

SmartStrand Forever Clean is:

  • Perfect for families with kids and pets
  • Offers new Nanoloc spill protection for quick and easy clean up
  • The only carpet in the industry with permanent built-in stain and soil protection that won’t wear or wash off
  • Exceptionally durable which preserves the style, beauty and appearance of your carpet
  • Luxuriously sink-your-toes-in soft and engineered to resist matting and crushing

How does this amazing technology work?  Well, obviously the best way to avoid stains altogether is to keep dirt and spills from settling into the carpet so it doesn’t become a stain.  The SmartStrand Forever Clean features technology that completely encapsulates the fiber to create a solid spill and soil barrier.  Therefore, the fiber does not hold onto the dirt.  And, because the fiber has no dye sites for spills to adhere to, this permanent protection is built into the fiber itself.

Grape soda, cranberry juice, red wine, chocolate milk, mustard, catsup – whatever drops won’t be picked up by SmartStrand Forever Clean – the next generation of sustainable carpet.